Released in November 1983 and included on his debut album Human’s Lib (1984), “What Is Love?” is one of Howard Jones’ most iconic and introspective synth-pop hits. With its philosophical tone, catchy electronic melody, and emotionally resonant lyrics, the song captures the essence of early ‘80s British pop that questioned the status quo and embraced vulnerability beneath glossy production.
The track is driven by bright, layered synthesizers, a crisp electronic drum pattern, and Jones’ emotive voice. Like much of his work from this era, “What Is Love?” is melodic yet introspective, balancing danceable energy with lyrical substance. The song’s arrangement is clean and minimalistic by today’s standards, but at the time, it was a fresh and modern sound—bridging the personal expression of singer-songwriters with the sleek aesthetic of electronic pop.
Lyrically, “What Is Love?” isn’t a typical love song. Rather than celebrating or lamenting romance, it questions the very nature of it. It’s not a rejection of love, but a call to examine what love really means in a world where emotions often feel confusing or performative. Jones has said that the song was inspired by his desire to move away from traditional ideas of possessiveness in relationships and toward a more open, trusting kind of love. That philosophical underpinning set him apart from many of his pop contemporaries, giving his music a thoughtful edge beneath the synth-driven soundscapes.
The song became a commercial success, reaching No. 2 on the UK Singles Chart in early 1984 and helping to launch Howard Jones into international recognition. While it wasn’t as big a hit in the U.S., it laid the groundwork for his breakthrough with later singles like “Things Can Only Get Better” and “No One Is to Blame.”
“What Is Love?” also gained a lasting legacy as a quintessential track of the new wave era—a perfect blend of catchy pop and quiet contemplation. Its impact extended beyond the charts, influencing a generation of synth-pop artists who valued not just dance rhythms, but emotional honesty and lyrical depth.